The concept of an Apple tablet is pretty underwhelming to me. Unless there's some big surprise (an innovative combo E-Ink/LCD screen, for example), I expect to be uninterested. Here are some products that would get me more excited.
1. An Apple netbook
Steve Jobs doesn't like netbooks, but netbooks are products with a future. They have proven their value as secondary computers for travel or carrying around, or as inexpensive computers for kids or students.
Apple needs to make a netbook that isn't cheap and crappy like most netbooks are. It should be something like the smart little Sony Vaio W - small, lightweight, and stylish with a 10.1" WXGA screen. The Vaio W easily justifies its $450 base price. A similar Apple netbook priced at, say, $549 would fly off the shelves. It wouldn't cannibalize any current Mac products other than the similarly-priced Mac Mini.
Lots of people install OS X on the $279 Dell Mini-10V to create hackintoshes, so the Apple netbook already exists, but in the cheesy, low-quality format that Steve Jobs detests. Apple is leaving money on the table and denying its customers a product they want.
Specs of the Apple Netbook:
- Intel Atom, preferably a dual-core Mount Olive to save power
- 1 GB RAM, maximum 2GB
- 160GB hard disk, optional 60GB SSD
- 1366x768 LED-backlit display
- VGA-out as well as mini-DisplayPort, and at least three USB ports
- Price: $549
The Mac Mini is stuck in a concept that it needs to be a low-end computer for people who aren't really serious. The problem with that idea is Moore's Law. Even a low-end computer today can do practically anything you want to do, if it's designed and put together right.
Intel's new Arrandale mobile processors are dual core CPUs with integrated graphics, memory controller, and PCIe. They have a lot of promise for a computer with the Mini's footprint and power profile. With integrated graphics and a memory controller on the processor package, they outperform equivalent Core 2 Duos while using less power overall. The ability of the Core I5 and I7 to boost a single core above the CPU's base clock frequency means great performance for most common computing tasks. Something like the Core i7-620M at 2.66 GHz base with 3.33GHz Turbo would wipe the floor with the P8800 Core 2 Duo that is the current Mini's top CPU, but I am almost as tempted by the Core i7-640LM. At a mere 2.13GHz base it doesn't sound impressive, but Turbo Boost to 2.93 GHz would make it scream for single-threaded tasks (read: most of what most people actually do). Its TDP of 25 watts only matches the P8800, but includes graphics, a memory hub, and PCIe.
Meanwhile, why not offer the Mini with an SSD? If you have enough DRAM, hard drive speed is the bottleneck for most desktop computers. A Mac Mini using Arrandale processors with the equivalent of the 80GB Intel X-25M would run circles around the current design while using less power.
In the meantime, the base price of the Mini ought to come down. You can get a useful Windows 7 desktop for $249. There's no reason why the Mini should cost more than twice that much.
Specs of the Arrandale Mini:
- A Core i3-350M version for $499 with 2GB DRAM and 160GB, 5400RPM hard drive
- A Core i5-540M version for $599 with 4GB DRAM and 320GB, 7200 RPM hard drive
- A Core i7-620M version for $799 with 8GB DRAM and 320GB, 7200 RPM hard drive
- 80 GB SSD upgrade for $250
- 160 GB SSD upgrade for $500
3. A few tweaks for the Macbook Air
The Macbook Air is a beautiful concept. Thin, elegant, and minimalist, it has spawned lots of admiration but few imitators. The same design discipline that created its unsullied sleekness also made it totally unfitted for business.
As you can see from the picture, the Macbook Air has practically no way to connect to anything, other than by wireless networking. The Mini DisplayPort may be the wave of the future, but for the next few years it means you'll need a dongle to connect to a projector or to most non-Apple displays.
I have been in the boardroom more than once, scheduled to present to the CEO or the SVP. At best you have five minutes to make your laptop work with the VGA port of their projector, and you have to schmooze your immediate client - usually a VP or director, in my business - while you're making it work. And it almost never works right the first time. Little extra pieces of crap to connect my laptop to the projector are not on the program. Period.
A single USB port is also ridiculously inadequate. If you are using a mouse, you can't attach a data key.
It's possible to make an elegant, thin, light notebook that still can work as a business computer. I hate to keep going back to Sony, but the Sony Viao X, in the same price range as the MacBook Air, is thinner (0.55" to 0.76"), lighter (1.6 pounds to 3.0) and has up to 14 hours battery life (albeit with its included extended battery, at a weight closer to the Air's). It's a beautifully slim and minimal computer that still manages to have a standard VGA port, two USB ports, and even a wired Ethernet jack that folds open when in use.
This wouldn't have nearly the star power of launching an Apple Tablet, but if Apple reworked the MacBook Air to have a VGA port in addition to the Mini DisplayPort, and two or three USB ports, its potential audience would increase dramatically.
Specs of the tweaked MacBook Air: same as the current one.
That's my list. Apple won't do the netbook because they don't think they could make their margins with one. Apple won't tweak the MacBook Air because that wouldn't be purist enough. It will make an Arrandale Mini, but I don't expect to see it until late 2010.